Mega Monday, The Times Are Changing Drastically!!

We at Mobile Media Savvy are looking forward to Christmas as I imagine most people are though it is still November so not quite in the Christmas spirit yet.

This is not stopping what the media are calling 'Mega Monday', today (28/11) is supposed to be the busiest day of the year with Christmas shopping transactions so much so that there will be reportedly 3300 transactions a minute with the peak times being 1pm and 7pm totaling over 300million in sales.

Online sales will be up to 25% which is an increase of 16% on last year as well as this Christmas being the first significant mobile Christmas with 12% of transactions being placed through a smartphone, this will only increase year on year.

These stats accurately show that mobile is having a telling effect on consumers and how they are wanting to interact with brands through their mobile devices. The 12% of transactions is only the tip of the iceberg as alot of consumers will be using their smartphones to gain more information of both offline and online sales while they are on the go.

If you would like to know how to best communicate with your consumers via their mobile device, then do get in touch with us at Mobile Media Savvy