Monday 16 January 2012

Mobile Marketing At Festivals

We at Mobile Media Savvy enjoy our music and feel that mobile marketing can do alot for the music industry and festivals this summer. Today there has been an article in the new about digital wristbands being used at festivals to combat fraud and allow festival goers to purchase products and services through the chip that will be embedded within the wrist band.

We at Mobile Media Savvy feel that they could go even further and have a mobile enabled website dedicated to each festival goer, this would allow them to interact with each other as well as make sure they don't miss the artists and bands that they would most like to view. This can be done by notifying the user via an alert on their phone when the artist is coming on soon and an interactive festival map can lead them to their destination.

As well as helping festival goers with their directions and time keeping, the mobile enabled website could allow them to pay for items which would stop them from holding cash and would make the numerous queues at festivals go alot quicker and more efficiently.

This will allow festival goers to further personalise their experience at the festival as well as keeping them safe and allow them to enjoy their experience more than they could ever of thought.

We at Mobile Media Savvy are passionate in all things to do with mobile marketing so do not be afraid to get in contact and receive a free 15 minute consultation for your business

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