Mobile Marketing At Festivals

We at Mobile Media Savvy enjoy our music and feel that mobile marketing can do alot for the music industry and festivals this summer. Today there has been an article in the new about digital wristbands being used at festivals to combat fraud and allow festival goers to purchase products and services through the chip that will be embedded within the wrist band.

We at Mobile Media Savvy feel that they could go even further and have a mobile enabled website dedicated to each festival goer, this would allow them to interact with each other as well as make sure they don't miss the artists and bands that they would most like to view. This can be done by notifying the user via an alert on their phone when the artist is coming on soon and an interactive festival map can lead them to their destination.

As well as helping festival goers with their directions and time keeping, the mobile enabled website could allow them to pay for items which would stop them from holding cash and would make the numerous queues at festivals go alot quicker and more efficiently.

This will allow festival goers to further personalise their experience at the festival as well as keeping them safe and allow them to enjoy their experience more than they could ever of thought.

We at Mobile Media Savvy are passionate in all things to do with mobile marketing so do not be afraid to get in contact and receive a free 15 minute consultation for your business

Mega Monday, The Times Are Changing Drastically!!

We at Mobile Media Savvy are looking forward to Christmas as I imagine most people are though it is still November so not quite in the Christmas spirit yet.

This is not stopping what the media are calling 'Mega Monday', today (28/11) is supposed to be the busiest day of the year with Christmas shopping transactions so much so that there will be reportedly 3300 transactions a minute with the peak times being 1pm and 7pm totaling over 300million in sales.

Online sales will be up to 25% which is an increase of 16% on last year as well as this Christmas being the first significant mobile Christmas with 12% of transactions being placed through a smartphone, this will only increase year on year.

These stats accurately show that mobile is having a telling effect on consumers and how they are wanting to interact with brands through their mobile devices. The 12% of transactions is only the tip of the iceberg as alot of consumers will be using their smartphones to gain more information of both offline and online sales while they are on the go.

If you would like to know how to best communicate with your consumers via their mobile device, then do get in touch with us at Mobile Media Savvy

B2B Mobile Marketing Tips

We at Mobile Media Savvy believe that the B2B businesses can benefit from mobile marketing as much as the B2C businesses this is because of the fact that all business professionals are attached to one item when they are working and that is their mobile phone.

The way in which B2B businesses can use the products and services of mobile marketing are much the same as the principles of the B2C market.

SMS's can be used to inform your customers of up and coming subscription renewal dates such as in the insurance industry.

QR codes would be useful to blur the line between online and offline marketing if your current marketing campaign consists of offline material such as flyers or brochures.

Social media can be used to integrate with your current traditional marketing campaigns as well as attract people to follow or like you once they are in possession of a mobile marketing piece of material.

Mobile websites can help in the B2B market as if you are meeting someone they could be doing some last minute research on your business and if it's optimised for a mobile phone then your business looks very professional and with the times.

Video & Podcasts are another great tool of mobile marketing in that you can voice your opinions and expertise in front of your clients and potential clients can find out about you aswell as know that your business has a real face behind it.

This is only the tip of the iceberg and the opportunities for mobile marketing in the B2B market are endless

Get in touch with us at Mobile Media Savvy if you would like to know more

Mobile Marketing In The Music Industry

We at Mobile Media Savvy have been blogging for a couple of months now and have included posts for all different industries and how mobile marketing can help them leverage the potential of business owners businesses. We have decided to blog today on something that we are very passionate on and thats the music industry.

We have been watching SBTV from bedroom to boardroom and have been inspired by Jamal Edwards and his crew in what they have done to help propel unknown acts into the public eye as well as meeting popular acts and just generally have a great time doing something that they love which we at Mobile Media Savvy strive to achieve as we love the mobile marketing space and everything that goes on inside it.

QR Codes could be used in the music industry when wanting to let fans know of new releases and tours aswell as exclusive content of behind the scenes with their favourite band/artist which can dramatically add to the buzz.

SMS & MMS can be used to let your dedicated followers when you are in town as well when you have material being released.

Video marketing through mobile is another useful avenue that the music industry should think about looking into as everyone likes to view videos and if they are interested in your music then they will want to watch videos of it while they are on the go

This is only the start of the mobile takeover of the world and all businesses from all different industries have to start realising that mobile is the way forward or they will get left behind before they know it.

I f you would like to find out more information then get in touch with us at Mobile Media Savvy

Christmas Shopping Through Mobile

Yes it may be a bit early to talk about christmas from a customers perspective but we at Mobile Media Savvy feel that businesses have to take notice of the build up to christmas and get their strategies in place to get customers through the door whether it's in store or online.

More customers than ever will be buying their christmas presents through mobile than ever before, this will be coupled with the fact that potential customers will be wanting to gain information through their mobile before they make a purchase.

Businesses that want to survive and thrive this christmas period have to get mobile as soon as possible or they are missing out on opportunities that their competitors might not of missed.

Get in touch with us at Mobile Media Savvy to see how we can help you have as profitable a christmas for your business as possible.

Augmented Reality Through Mobile Marketing

We at Mobile Media Savvy love to keep on top of the current technology and new technology so we can offer our clients ideas that will keep them ahead of their competitors and interest the public.

We came across this augmented reality video that is showing a taste of what augmented reality can do for the new launch of the Volkswagen Beetle which is an avenue of mobile marketing that is at the forefront of experimentation right now but will be more prominent in the future.

We at Mobile Media Savvy are taking this into account when constructing mobile marketing strategies for businesses of all sizes so at least they are made aware of the technology and can ask us further questions if they require more information.

Quote 'MMSavvy Blog' when getting in contact with us for a free brief augmented reality report from us at Mobile Media Savvy

TIPS ON MOBILE MARKETING FOR RESTAURANTS

After the iphone 4s racked up 4million sales in its first weekend we hope that businesses of all sectors take notice of the world of mobile marketing and we at Mobile Media Savvy would like to share some tips that could help the restaurant industry utilise mobile marketing effectively. Mobile marketing is great when you want to increase sales immediately while building strong relationships with your current customers aswell as gaining new custom through the medium of a mobile which everyone of all ages use regularly.

SMS Marketing

If your restaurant uses sms marketing effectively you gain numerous new customers. We at Mobile Media Savvy have plenty of ideas on how you can utilise this product such as integrating it with your social media presence, offering exclusive offers, letting them receive further information and most importantly being able to make potential quiet nights BUSY!!!!

MMS Marketing

Mobile Media Savvy have numerous ideas on how MMS Marketing can help your business. If your restaurant is having a special night you can let your customer know further information such as sending pictures of whatever you have on offer, a picture of a unique menu you have for the night or letting them know of any design improvements to the restaurant.

QR Codes

QR codes are great for restaurants as it enables you to give potential customers alot more information than what you can put on a flyer, you can redirect potential customers to anywhere online such as your menu, mobile website or a landing page full of offers that are exclusive to your mobile customers. You could also promote your social media through this channel as it could take them right to the desired pages to like and follow your business.

Mobile Websites

Mobile websites are great for getting ahead of the local search game, it will enable potential customers to gain insight into your business while they are in the area and looking for a bite to eat. If it is properly utilised by being integrated with services such as Google Places, Facebook Places, Gowalla and Foursquare to name a few. Mobile websites are essential in this day and age of the mobile generation if you want your business to survive and thrive.

Location Based marketing and Augmented Reality marketing are other areas that will be crucial for restaurants survival.

Get in touch with us at Mobile Media Savvy if you would like to know more and get your restaurant to the forefront of the restaurant industry!!!