Augmented Reality Through Mobile Marketing

We at Mobile Media Savvy love to keep on top of the current technology and new technology so we can offer our clients ideas that will keep them ahead of their competitors and interest the public.

We came across this augmented reality video that is showing a taste of what augmented reality can do for the new launch of the Volkswagen Beetle which is an avenue of mobile marketing that is at the forefront of experimentation right now but will be more prominent in the future.

We at Mobile Media Savvy are taking this into account when constructing mobile marketing strategies for businesses of all sizes so at least they are made aware of the technology and can ask us further questions if they require more information.

Quote 'MMSavvy Blog' when getting in contact with us for a free brief augmented reality report from us at Mobile Media Savvy

TIPS ON MOBILE MARKETING FOR RESTAURANTS

After the iphone 4s racked up 4million sales in its first weekend we hope that businesses of all sectors take notice of the world of mobile marketing and we at Mobile Media Savvy would like to share some tips that could help the restaurant industry utilise mobile marketing effectively. Mobile marketing is great when you want to increase sales immediately while building strong relationships with your current customers aswell as gaining new custom through the medium of a mobile which everyone of all ages use regularly.

SMS Marketing

If your restaurant uses sms marketing effectively you gain numerous new customers. We at Mobile Media Savvy have plenty of ideas on how you can utilise this product such as integrating it with your social media presence, offering exclusive offers, letting them receive further information and most importantly being able to make potential quiet nights BUSY!!!!

MMS Marketing

Mobile Media Savvy have numerous ideas on how MMS Marketing can help your business. If your restaurant is having a special night you can let your customer know further information such as sending pictures of whatever you have on offer, a picture of a unique menu you have for the night or letting them know of any design improvements to the restaurant.

QR Codes

QR codes are great for restaurants as it enables you to give potential customers alot more information than what you can put on a flyer, you can redirect potential customers to anywhere online such as your menu, mobile website or a landing page full of offers that are exclusive to your mobile customers. You could also promote your social media through this channel as it could take them right to the desired pages to like and follow your business.

Mobile Websites

Mobile websites are great for getting ahead of the local search game, it will enable potential customers to gain insight into your business while they are in the area and looking for a bite to eat. If it is properly utilised by being integrated with services such as Google Places, Facebook Places, Gowalla and Foursquare to name a few. Mobile websites are essential in this day and age of the mobile generation if you want your business to survive and thrive.

Location Based marketing and Augmented Reality marketing are other areas that will be crucial for restaurants survival.

Get in touch with us at Mobile Media Savvy if you would like to know more and get your restaurant to the forefront of the restaurant industry!!!

Why Businesses Need Mobile Marketing

I was on a train last week and everyone had their phone out doing a range of activities especially those of the mobile generation, (18-35s) which we at Mobile Media Savvy understand more than others as we are in that generation. Businesses that are trying to target the mobile generation through traditional advertising and marketing  without integrating with mobile marketing are missing out on numerous opportunities. We at Mobile Media Savvy can help you learn about the opportunities and create mobile marketing strategies that integrates new and old media as well as offline and online marketing. 

The penetration of smartphones is currently at 50% of all phones in the UK and this will only rise in the next couple of years and smartphones and mobile marketing will only become more influential in young peoples lifes as well as the rest of society.

If you would like to know more then get in touch at craig@mobilemediasavvy.com and check out our website www.mobilemediasavvy.com. We hope to hear from many businesses that want to get ahead of the trend.

Tips For Mobile Marketing For Nightclub/Bar

5 TIPS TO GET MORE CUSTOMERS INTO YOUR NIGHTCLUB/BAR     USING MOBILE MARKETING

I personally am of age that I can attend a nightclub or bar and know how difficult it is to choose a nightclub/bar that will give my group of friends and myself the best night out possible. When trying to entice the current mobile generation of today into your nightclub/bar you have to get in contact with them through their mobile devices as it the mobile generations most personal item. There are various ways to do this such as:

1. SMS Messaging
SMS messaging has been around for a while but hasn’t been properly executed on mass until now. Example: You are running a night and would like to get the word out, you simply set up an opt-in campaign to gather peoples mobile numbers with an incentive attached. Through this action you now have mobile numbers that you can promote your events to whenever you want as well as other promotions.

2. Mobile Websites
Mobile websites are great addition as nowadays the mobile generation (18-30) can now search for anything while they are on the move. Example: A group of ladies are just finishing their cocktails at a nearby bar and are wondering where to head after they have finished their drinks, if you had a suitable mobile website that meant people did not have to zoom in and out then they are more likely to check out the website and make a decision by either calling up your club or bar to make reservations.

3. QR Codes
QR Codes are necessary nowadays as it creates a gateway between real and digital life and is great for communicating a message to prospective customers. Example: Your PR team were handing out flyers for your nightclub/bar and on the flyers there was a QR code, this would enable you to send a more detailed message than what you could supply on a flyer. This in turn would enable potential customers to learn more about you bar/nightclub without having to put much effort in.

4. Integrate Social Media
Social media is as much a necessity as mobile marketing in this current time. Social media though is more for cementing long term relationships with your customers and potential customers. Integrate it with mobile marketing and you have a marketing campaign that will be ahead of the times. Example: You are running a promotion on your social media pages but people aren’t seeing the offers as you are posting it at awkward times or when the world of facebook and twitter are busy and its not staying at the top of news feeds for long. This is when mobile marketing comes into its own as you can target people immediately and get your message out to a wider audience.

5. Location Based Marketing
Location based marketing is at it’s infancy right now and if you get in there and utilise it from the start the return on your investment will be outstanding. Example: People are out and about wondering where to go and when they go past your establishment they recieve offers so undoubtedly they will at least come and check it out because no-one can refuse an offer that has been put right in front of their eyes via their mobile phones.

The opportunities are endless, get in contact through mobilemediasavvy.com if you would like more information and what your nightclub/bar standing out from the rest!!

PETE CASHMORE I RESPECT YOU

Pete Cashmore is an inspiration to me as he is a young man making a living by doing something he enjoys and is passionate about as I am passionate about mobile marketing. He made this life possible through founding and continually growing Mashable which is a key player when it comes to social, mobile and technical news and I would love to emulate his success. More importantly though he is Scottish which I can imagine helped him when networking and having meetings in America as we all know the Scottish accent is loved by all over the pond.

When I saw the article in the New York Times about him and how he has gone from a north east town(Banchory) in Scotland to living the high life in New York, I was very pleased for him aswell as setting my own ambitions on where I want to get to. I would love to create some mobile marketing campaigns in New York but in the mean time get in touch with us at Mobile Media Savvy and we can see what we can do for you.

I guess all you can do is Dream Big!!!

www.mobilemediasavvy.com