Mega Monday, The Times Are Changing Drastically!!

We at Mobile Media Savvy are looking forward to Christmas as I imagine most people are though it is still November so not quite in the Christmas spirit yet.

This is not stopping what the media are calling 'Mega Monday', today (28/11) is supposed to be the busiest day of the year with Christmas shopping transactions so much so that there will be reportedly 3300 transactions a minute with the peak times being 1pm and 7pm totaling over 300million in sales.

Online sales will be up to 25% which is an increase of 16% on last year as well as this Christmas being the first significant mobile Christmas with 12% of transactions being placed through a smartphone, this will only increase year on year.

These stats accurately show that mobile is having a telling effect on consumers and how they are wanting to interact with brands through their mobile devices. The 12% of transactions is only the tip of the iceberg as alot of consumers will be using their smartphones to gain more information of both offline and online sales while they are on the go.

If you would like to know how to best communicate with your consumers via their mobile device, then do get in touch with us at Mobile Media Savvy

B2B Mobile Marketing Tips

We at Mobile Media Savvy believe that the B2B businesses can benefit from mobile marketing as much as the B2C businesses this is because of the fact that all business professionals are attached to one item when they are working and that is their mobile phone.

The way in which B2B businesses can use the products and services of mobile marketing are much the same as the principles of the B2C market.

SMS's can be used to inform your customers of up and coming subscription renewal dates such as in the insurance industry.

QR codes would be useful to blur the line between online and offline marketing if your current marketing campaign consists of offline material such as flyers or brochures.

Social media can be used to integrate with your current traditional marketing campaigns as well as attract people to follow or like you once they are in possession of a mobile marketing piece of material.

Mobile websites can help in the B2B market as if you are meeting someone they could be doing some last minute research on your business and if it's optimised for a mobile phone then your business looks very professional and with the times.

Video & Podcasts are another great tool of mobile marketing in that you can voice your opinions and expertise in front of your clients and potential clients can find out about you aswell as know that your business has a real face behind it.

This is only the tip of the iceberg and the opportunities for mobile marketing in the B2B market are endless

Get in touch with us at Mobile Media Savvy if you would like to know more

Mobile Marketing In The Music Industry

We at Mobile Media Savvy have been blogging for a couple of months now and have included posts for all different industries and how mobile marketing can help them leverage the potential of business owners businesses. We have decided to blog today on something that we are very passionate on and thats the music industry.

We have been watching SBTV from bedroom to boardroom and have been inspired by Jamal Edwards and his crew in what they have done to help propel unknown acts into the public eye as well as meeting popular acts and just generally have a great time doing something that they love which we at Mobile Media Savvy strive to achieve as we love the mobile marketing space and everything that goes on inside it.

QR Codes could be used in the music industry when wanting to let fans know of new releases and tours aswell as exclusive content of behind the scenes with their favourite band/artist which can dramatically add to the buzz.

SMS & MMS can be used to let your dedicated followers when you are in town as well when you have material being released.

Video marketing through mobile is another useful avenue that the music industry should think about looking into as everyone likes to view videos and if they are interested in your music then they will want to watch videos of it while they are on the go

This is only the start of the mobile takeover of the world and all businesses from all different industries have to start realising that mobile is the way forward or they will get left behind before they know it.

I f you would like to find out more information then get in touch with us at Mobile Media Savvy

Christmas Shopping Through Mobile

Yes it may be a bit early to talk about christmas from a customers perspective but we at Mobile Media Savvy feel that businesses have to take notice of the build up to christmas and get their strategies in place to get customers through the door whether it's in store or online.

More customers than ever will be buying their christmas presents through mobile than ever before, this will be coupled with the fact that potential customers will be wanting to gain information through their mobile before they make a purchase.

Businesses that want to survive and thrive this christmas period have to get mobile as soon as possible or they are missing out on opportunities that their competitors might not of missed.

Get in touch with us at Mobile Media Savvy to see how we can help you have as profitable a christmas for your business as possible.

Augmented Reality Through Mobile Marketing

We at Mobile Media Savvy love to keep on top of the current technology and new technology so we can offer our clients ideas that will keep them ahead of their competitors and interest the public.

We came across this augmented reality video that is showing a taste of what augmented reality can do for the new launch of the Volkswagen Beetle which is an avenue of mobile marketing that is at the forefront of experimentation right now but will be more prominent in the future.

We at Mobile Media Savvy are taking this into account when constructing mobile marketing strategies for businesses of all sizes so at least they are made aware of the technology and can ask us further questions if they require more information.

Quote 'MMSavvy Blog' when getting in contact with us for a free brief augmented reality report from us at Mobile Media Savvy

TIPS ON MOBILE MARKETING FOR RESTAURANTS

After the iphone 4s racked up 4million sales in its first weekend we hope that businesses of all sectors take notice of the world of mobile marketing and we at Mobile Media Savvy would like to share some tips that could help the restaurant industry utilise mobile marketing effectively. Mobile marketing is great when you want to increase sales immediately while building strong relationships with your current customers aswell as gaining new custom through the medium of a mobile which everyone of all ages use regularly.

SMS Marketing

If your restaurant uses sms marketing effectively you gain numerous new customers. We at Mobile Media Savvy have plenty of ideas on how you can utilise this product such as integrating it with your social media presence, offering exclusive offers, letting them receive further information and most importantly being able to make potential quiet nights BUSY!!!!

MMS Marketing

Mobile Media Savvy have numerous ideas on how MMS Marketing can help your business. If your restaurant is having a special night you can let your customer know further information such as sending pictures of whatever you have on offer, a picture of a unique menu you have for the night or letting them know of any design improvements to the restaurant.

QR Codes

QR codes are great for restaurants as it enables you to give potential customers alot more information than what you can put on a flyer, you can redirect potential customers to anywhere online such as your menu, mobile website or a landing page full of offers that are exclusive to your mobile customers. You could also promote your social media through this channel as it could take them right to the desired pages to like and follow your business.

Mobile Websites

Mobile websites are great for getting ahead of the local search game, it will enable potential customers to gain insight into your business while they are in the area and looking for a bite to eat. If it is properly utilised by being integrated with services such as Google Places, Facebook Places, Gowalla and Foursquare to name a few. Mobile websites are essential in this day and age of the mobile generation if you want your business to survive and thrive.

Location Based marketing and Augmented Reality marketing are other areas that will be crucial for restaurants survival.

Get in touch with us at Mobile Media Savvy if you would like to know more and get your restaurant to the forefront of the restaurant industry!!!

Why Businesses Need Mobile Marketing

I was on a train last week and everyone had their phone out doing a range of activities especially those of the mobile generation, (18-35s) which we at Mobile Media Savvy understand more than others as we are in that generation. Businesses that are trying to target the mobile generation through traditional advertising and marketing  without integrating with mobile marketing are missing out on numerous opportunities. We at Mobile Media Savvy can help you learn about the opportunities and create mobile marketing strategies that integrates new and old media as well as offline and online marketing. 

The penetration of smartphones is currently at 50% of all phones in the UK and this will only rise in the next couple of years and smartphones and mobile marketing will only become more influential in young peoples lifes as well as the rest of society.

If you would like to know more then get in touch at craig@mobilemediasavvy.com and check out our website www.mobilemediasavvy.com. We hope to hear from many businesses that want to get ahead of the trend.

Tips For Mobile Marketing For Nightclub/Bar

5 TIPS TO GET MORE CUSTOMERS INTO YOUR NIGHTCLUB/BAR     USING MOBILE MARKETING

I personally am of age that I can attend a nightclub or bar and know how difficult it is to choose a nightclub/bar that will give my group of friends and myself the best night out possible. When trying to entice the current mobile generation of today into your nightclub/bar you have to get in contact with them through their mobile devices as it the mobile generations most personal item. There are various ways to do this such as:

1. SMS Messaging
SMS messaging has been around for a while but hasn’t been properly executed on mass until now. Example: You are running a night and would like to get the word out, you simply set up an opt-in campaign to gather peoples mobile numbers with an incentive attached. Through this action you now have mobile numbers that you can promote your events to whenever you want as well as other promotions.

2. Mobile Websites
Mobile websites are great addition as nowadays the mobile generation (18-30) can now search for anything while they are on the move. Example: A group of ladies are just finishing their cocktails at a nearby bar and are wondering where to head after they have finished their drinks, if you had a suitable mobile website that meant people did not have to zoom in and out then they are more likely to check out the website and make a decision by either calling up your club or bar to make reservations.

3. QR Codes
QR Codes are necessary nowadays as it creates a gateway between real and digital life and is great for communicating a message to prospective customers. Example: Your PR team were handing out flyers for your nightclub/bar and on the flyers there was a QR code, this would enable you to send a more detailed message than what you could supply on a flyer. This in turn would enable potential customers to learn more about you bar/nightclub without having to put much effort in.

4. Integrate Social Media
Social media is as much a necessity as mobile marketing in this current time. Social media though is more for cementing long term relationships with your customers and potential customers. Integrate it with mobile marketing and you have a marketing campaign that will be ahead of the times. Example: You are running a promotion on your social media pages but people aren’t seeing the offers as you are posting it at awkward times or when the world of facebook and twitter are busy and its not staying at the top of news feeds for long. This is when mobile marketing comes into its own as you can target people immediately and get your message out to a wider audience.

5. Location Based Marketing
Location based marketing is at it’s infancy right now and if you get in there and utilise it from the start the return on your investment will be outstanding. Example: People are out and about wondering where to go and when they go past your establishment they recieve offers so undoubtedly they will at least come and check it out because no-one can refuse an offer that has been put right in front of their eyes via their mobile phones.

The opportunities are endless, get in contact through mobilemediasavvy.com if you would like more information and what your nightclub/bar standing out from the rest!!

PETE CASHMORE I RESPECT YOU

Pete Cashmore is an inspiration to me as he is a young man making a living by doing something he enjoys and is passionate about as I am passionate about mobile marketing. He made this life possible through founding and continually growing Mashable which is a key player when it comes to social, mobile and technical news and I would love to emulate his success. More importantly though he is Scottish which I can imagine helped him when networking and having meetings in America as we all know the Scottish accent is loved by all over the pond.

When I saw the article in the New York Times about him and how he has gone from a north east town(Banchory) in Scotland to living the high life in New York, I was very pleased for him aswell as setting my own ambitions on where I want to get to. I would love to create some mobile marketing campaigns in New York but in the mean time get in touch with us at Mobile Media Savvy and we can see what we can do for you.

I guess all you can do is Dream Big!!!

www.mobilemediasavvy.com