Mega Monday, The Times Are Changing Drastically!!

We at Mobile Media Savvy are looking forward to Christmas as I imagine most people are though it is still November so not quite in the Christmas spirit yet.

This is not stopping what the media are calling 'Mega Monday', today (28/11) is supposed to be the busiest day of the year with Christmas shopping transactions so much so that there will be reportedly 3300 transactions a minute with the peak times being 1pm and 7pm totaling over 300million in sales.

Online sales will be up to 25% which is an increase of 16% on last year as well as this Christmas being the first significant mobile Christmas with 12% of transactions being placed through a smartphone, this will only increase year on year.

These stats accurately show that mobile is having a telling effect on consumers and how they are wanting to interact with brands through their mobile devices. The 12% of transactions is only the tip of the iceberg as alot of consumers will be using their smartphones to gain more information of both offline and online sales while they are on the go.

If you would like to know how to best communicate with your consumers via their mobile device, then do get in touch with us at Mobile Media Savvy

B2B Mobile Marketing Tips

We at Mobile Media Savvy believe that the B2B businesses can benefit from mobile marketing as much as the B2C businesses this is because of the fact that all business professionals are attached to one item when they are working and that is their mobile phone.

The way in which B2B businesses can use the products and services of mobile marketing are much the same as the principles of the B2C market.

SMS's can be used to inform your customers of up and coming subscription renewal dates such as in the insurance industry.

QR codes would be useful to blur the line between online and offline marketing if your current marketing campaign consists of offline material such as flyers or brochures.

Social media can be used to integrate with your current traditional marketing campaigns as well as attract people to follow or like you once they are in possession of a mobile marketing piece of material.

Mobile websites can help in the B2B market as if you are meeting someone they could be doing some last minute research on your business and if it's optimised for a mobile phone then your business looks very professional and with the times.

Video & Podcasts are another great tool of mobile marketing in that you can voice your opinions and expertise in front of your clients and potential clients can find out about you aswell as know that your business has a real face behind it.

This is only the tip of the iceberg and the opportunities for mobile marketing in the B2B market are endless

Get in touch with us at Mobile Media Savvy if you would like to know more

Mobile Marketing In The Music Industry

We at Mobile Media Savvy have been blogging for a couple of months now and have included posts for all different industries and how mobile marketing can help them leverage the potential of business owners businesses. We have decided to blog today on something that we are very passionate on and thats the music industry.

We have been watching SBTV from bedroom to boardroom and have been inspired by Jamal Edwards and his crew in what they have done to help propel unknown acts into the public eye as well as meeting popular acts and just generally have a great time doing something that they love which we at Mobile Media Savvy strive to achieve as we love the mobile marketing space and everything that goes on inside it.

QR Codes could be used in the music industry when wanting to let fans know of new releases and tours aswell as exclusive content of behind the scenes with their favourite band/artist which can dramatically add to the buzz.

SMS & MMS can be used to let your dedicated followers when you are in town as well when you have material being released.

Video marketing through mobile is another useful avenue that the music industry should think about looking into as everyone likes to view videos and if they are interested in your music then they will want to watch videos of it while they are on the go

This is only the start of the mobile takeover of the world and all businesses from all different industries have to start realising that mobile is the way forward or they will get left behind before they know it.

I f you would like to find out more information then get in touch with us at Mobile Media Savvy

Christmas Shopping Through Mobile

Yes it may be a bit early to talk about christmas from a customers perspective but we at Mobile Media Savvy feel that businesses have to take notice of the build up to christmas and get their strategies in place to get customers through the door whether it's in store or online.

More customers than ever will be buying their christmas presents through mobile than ever before, this will be coupled with the fact that potential customers will be wanting to gain information through their mobile before they make a purchase.

Businesses that want to survive and thrive this christmas period have to get mobile as soon as possible or they are missing out on opportunities that their competitors might not of missed.

Get in touch with us at Mobile Media Savvy to see how we can help you have as profitable a christmas for your business as possible.